Weeks into the pandemic we saw that demand for sanitizer would still be up for months to come and therefore created a separate operation and brand called Niagara Cares. After all, as distillers, we can distill alcohol to a very high proof and therefore have the capability to make the product. Ultimately, it was also the right thing to do.
During this once-in-a-lifetime event, we feel that community support is everything and it has never felt better to do the right thing. We actively help our community by donating large quantities of hand sanitizer and surface disinfectant to first responders and local charities such as Project Share, Habitat for Humanity, Bethesda Foundation and local food banks.
We also sell our products to retailers and organizations.
We are giving back 10% of our product cost to Canadian-registered charities through the Care Giver Foundation & Canada Gives. Because this, too, is the right thing to do.